Singapore, July 29, 2026 — Celebrating its sixth year of local expansion in Singapore, global pop culture and art toy leader POP MART, officially unveils its brand-new two-storey store at Resorts World Sentosa (RWS), introducing the first POP BAKERY in Southeast Asia. Sentosa’s tourist resort advantages, character-based immersive interactions and limited-edition products, the store will become a new landmark for pop culture consumption in Singapore and the wider region.
Nestled in Villa A of Resorts World Sentosa, the premium standalone store sits at the core of Sentosa’s resort belt, boasting an unparalleled prime location opposite Universal Studios Singapore and close proximity to the coastal scenery. Designed with a dual-space immersive layout, the two-storey flagship store creates a distinctive integrated experience of “designer toy retail + themed gourmet dining”. The first floor retains POP MART’s classic flagship retail form, offering a full range of toys featuring the company’s flagship characters, trendy merchandise and exclusive seasonal collections for global and local fans. The newly launched second floor exclusively houses the new POP BAKERY, marking a key milestone in POP MART’s cross-category expansion. POP BAKERY was born within POP LAND, the company’s theme park in Beijing, with the aim of bringing a sense of fantasy and sweet to fans and collectors through playful desserts, handcrafted beverages and immersive experiences.
“This new store at Resorts World Sentosa brings our characters to life in a space where fans can shop, discover and immerse themselves in the POP MART universe. Housed within its standalone villa, with POP BAKERY making its Southeast Asia debut on Level 2, we’re extending that experience beyond just retail. Twinkle Twinkle, our POP MART Friend will also make its first overseas residency right here at this store, bring joy and fun to all our fans,” said Mr Justin Moon, Chief Growth Officer at POP MART.
Xiaoyang Zhang, head of POP BAKERY, said, “As we celebrate our sixth anniversary in Singapore, the launch of the first SEA POP BAKERY marks an important milestone in our long-term committment to the country. Leveraging the unique tourism, leisure and cultural advantages of Resorts World Sentosa — Singapore’s premier resort and lifestyle destination — we aim to break the boundary between traditional art toy cultural and experiential consumption. The store is designed to bring the signature joyful atmosphere of POP LAND to Singapore. Visitors can enjoy a playful and nostalgic environment while having the chance to meet some of POP MART’s most popular characters within the store, creating special moments for fans of all ages.”
The opening also reflects the shared vision between POP MART and Resorts World Sentosa to create new destination experiences for visitors.
Ms Lee Shi Ruh, Chief Executive Officer of Resorts World Sentosa Pte Ltd, shared, “We’re delighted to welcome POP MART’s newest store, along with its first Southeast Asian POP BAKERY, to Resorts World Sentosa. This addition strengthens our retail and dining offering with an experience that’s playful, shareable and completely unique to Singapore. It’s exactly the kind of distinctive, only-in-RWS attraction we want our visitors to discover.”
To mark the grand opening, POP MART has prepared a rich lineup of exclusive limited-edition products and immersive marketing activities, igniting local fan enthusiasm ahead of the launch. The brand debuts a brand-new design merging Twinkle Twinkle and Singapore Merlion, and rolls out themed products. In addition, the artists of HACIPUPU and CHAKA will make an in-store appearance for an exclusive fan meet-and-greet and autograph-signing session during the opening campaign. Most notably, POP MART’s iconic IP Twinkle Twinkle makes its first-ever overseas debut in Singapore. The store will also regularly host POP MART Friends (characters from POP MART) meet-and-greet sessions, giving fans and visitors more opportunities to interact with their favorite characters and look forward to future IP experiences. The grand opening day features an exclusive Twinkle Twinkle performance, bringing rare immersive interactions for local fans.
Born out of POP LAND, POP BAKERY was built upon extensive long-term preparations. To date, POP BAKERY has expanded its footprint across over 30 mobile dessert kiosks in Chinese mainland, alongside its flagship brick-and-mortar store in Aranya, with the Sentosa store being the second one in the world.
The debut overseas POP BAKERY floor also presents a perfect fusion of POP MART’s classic IP gourmet system and Singapore localized flavors. Retaining the brand’s signature whimsical dessert design inspired by IP fairy-tale aesthetics, the bakery launches exclusive localized gourmet masterpieces tailored for the Singapore market. The Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse, Go Around with Twinkle Twinkle Sea Salt & Coconut Flavoured Popsicle and PUCKY Xiao Long Bao Dessert incorporate classic Southeast Asian elements, integrating cute IP image with local tropical taste. All POP BAKERY offerings inherit the brand’s “Bake a Wish” creative concept, turning classic IP images into portable, delicious and highly collectible themed gourmet products.
