Lang
Artist and curator of Inner Flow
Born in 1988, Lang lives and works in Beijing. He entered the public eye by creating the IP characters Yuki and Hirono. His creations have taken a unique stylistic path, characterized by strong storytelling and rich emotional expression.Typically drawing from personal feelings and expressions, Lang’s work spans multiple mediums including easel painting, sculpture, toys, and animation. His art captures the individual experiences of life in this ever-changing and constantly updating era. Lang believes that designers should focus more on conveying the spirit of the times and maintaining their true selves, rather than merely chasing trends.
Về IP
The creation of Hirono aims to allow everyone to enter a zone of emotional resonance through design language, finding their own emotional projection. Artist Lang transformed this sensitivity into inspiration and created Hirono. Through diverse media such as painting, sculpture, fashion design, and animation Hirono has built a lively and grand emotional world.
Câu chuyện về IP
Time will go by, personality will change, and the body will age. Only those instant personal emotions reveal our true selves. Under the social masks, the feeling of sadness, pain, cowardice, as well as joy, kindness and crave for freedom is hidden deep inside of us. The creation of Hirono aims to allow everyone to enter a zone of emotional resonance through design language, finding their own emotional projection. Artist Lang transformed this sensitivity into inspiration and created Hirono. Through diverse media such as painting, sculpture, fashion design, and animation Hirono has built a lively and grand emotional world.